Instagram is one of the most popular photo-sharing platforms. Young people love it for many reasons. First of all, they can find friends and stay in touch with friends. Besides, they can follow their favorite celebrities and accounts that share their interests.
Through Instagram, users can build a community, develop their brand, creativity, and artistic abilities. However, the platform is also commercial and promotes influencer marketing.
The application shows sponsored-publications, recommends celebrities, links, and products to encourage users to buy.